What is Cloaking?

Cloaking is a way to a search engine into a different content index than the user actually sees. In short, it provides one version of a page to search engines (for the intended SEO benefit) and another to humans. Often the content is not completely related to the original theme / theme of the site.

When closed, the search engine and the user are not literally on the same page. The user and the search engine are deceived.

Cloaker PRO hides the actual content of those sites and takes a user to other sites he or she expects. During cloaking, the search engine spider and browser browser can present different content for the same web page. HTTP header information or IP addresses help to send erroneous web pages. Researchers visit websites that contain unsolicited information, including pornographic sites. Website directories also offer the role of cloaker techniques.

Many large search engine companies oppose cloaking because it frustrates their users and does not meet their standards. Cloaking can result in huge fines from search engines, including the overall removal from the index.

Cloaking is a search engine optimization (SEO) technique in which the content of a search engine spider is different from the one presented in the user’s browser.

I often tell my clients that SEO is a matter of opinion. What kind of optimization techniques – like cloaking you want to use on your website – is a business decision.

There are technical strategies for presenting information differently. Here is an example of cloaking. You create a webpage containing HTML text for search engines. They can “understand” the page by crawling the bot’s page and finding keywords. It helps in the search for doubt. They click on your link and they actually see a page with flash or a bunch of pictures.